# Self Esteem Brands, LLC d/b/a Purpose Brands Settlement

Self Esteem Brands, LLC d/b/a Purpose Brands settled allegations in a case the official settlement website describes as follows: “This lawsuit alleges that during the Security Incident, certain files that contained private information were potentially accessed.” Self Esteem Brands, LLC d/b/a Purpose Brands denies any wrongdoing and the court made no finding of liability.

This lawsuit alleges that during the Security Incident, certain files that contained private information were potentially accessed. Eligible people could claim reimbursement of documented losses up to $2,000.00, or lost time at $20.00 per hour, up to a maximum of $80.00. The deadline to file a claim was December 31, 2025.

| Field | Detail |
| --- | --- |
| Defendant | Self Esteem Brands, LLC d/b/a Purpose Brands |
| Total settlement | Not publicly disclosed |
| Estimated payment | Reimbursement of documented losses up to $2,000.00, or lost time at $20.00 per hour, up to a maximum of $80.00. |
| Claim deadline | 2025-12-31 |
| Who is eligible | The court has defined the Class this way: “All living individuals residing in the United States whose Personal Information may have been compromised in the Security Incident discovered by Self Esteem Brands in June 2024, including all those who were notified of the Security Incident.” |
| Official claim site | https://selfesteemsettlement.com/ |

To claim, follow the link to the official site and file there. We never file for you.

## Sources

Verified 2026-10-05.
- Official Settlement Website — Self Esteem Brands, LLC d/b/a Purpose Brands (Simpluris, 2025) — https://selfesteemsettlement.com/

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This information is not a substitute for legal advice.